Introduction to Advertising and Promotion. Boston: Irwin/McGraw-Hill, 1995 762 p. : ill. 0-256-13696-3.
Introduction to Advertising and Promotion. Boston: Irwin/McGraw-Hill, 1995 762 p. : ill. 0-256-13696-3.
(1995) Introduction to Advertising and Promotion, Boston: Irwin/McGraw-Hill 762 p. : ill. 0-256-13696-3.
(1995). Introduction to Advertising and Promotion. An Integrated Marketing Communications Perspective. Boston: Irwin/McGraw-Hill, 762 p. : ill.
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: Irwin/McGraw-Hill; 1995. p. 762 p. : ill. ISBN: 0-256-13696-3.
