Belch, G., Belch, G., Belch, M., Belch, M. Introduction to Advertising and Promotion. Boston: Irwin/McGraw-Hill, 1995 762 p. : ill. 0-256-13696-3.
Belch, G., Belch, G., Belch, M., Belch, M. Introduction to Advertising and Promotion. Boston: Irwin/McGraw-Hill, 1995 762 p. : ill. 0-256-13696-3.
Belch, G., Belch, G., Belch, M., Belch, M. (1995) Introduction to Advertising and Promotion, Boston: Irwin/McGraw-Hill 762 p. : ill. 0-256-13696-3.
Belch, G., Belch, G., Belch, M., & Belch, M. (1995). Introduction to Advertising and Promotion. An Integrated Marketing Communications Perspective. Boston: Irwin/McGraw-Hill, 762 p. : ill.
Belch G, Belch G, Belch M, Belch M. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: Irwin/McGraw-Hill; 1995. p. 762 p. : ill. ISBN: 0-256-13696-3.
